Head of Sales
£65,000- £70,000
North Yorkshire
Permanent
Company Culture
Our team displays passion and drive on a daily basis, striving to exceed expectations and consistently deliver ‘best in class service. We are looking for a Head of Sales who can mirror these qualities, inspire the team, and contribute to our culture of excellence.
About the Role
As Head of Sales, you will play a pivotal role in driving continued growth and success. You will lead and inspire a high-performing sales team to achieve ambitious targets while upholding our company’s core values.
Attributes
We seek a dynamic and results-oriented sales leader to drive lodge ownership sales. The ideal candidate will have a proven track record in leading high-performing sales teams and a passion for delivering exceptional customer experiences. You will be a strategic thinker with strong commercial acumen, able to inspire and develop your team to achieve ambitious sales targets.
This is a pivotal role within the business, offering the opportunity to shape the sales function and contribute significantly to the company’s growth & direction.
Key Responsibilities
Develop and execute a comprehensive sales strategy aligned with business objectives.
Build, motivate, and lead a high-performing sales team of sales professionals to exceed targets.
Foster strong relationships with potential and existing lodge owners to drive repeat business and referrals.
Conduct market research and competitor analysis to identify opportunities and optimise sales strategies.
Manage sales budgets, track performance against key metrics (e.g., conversion rates, AUM performance, customer acquisition cost), and report to the board.
Actively participate in lodge sales, driving lead generation, qualification, and conversion through effective sales presentations and relationship-building.
Ensure adherence to sales processes, policies, and compliance regulations (e.g., FCA, GDPR).
Collaborate with marketing, operations, and finance teams to optimise the customer journey and maximise revenue.
Develop and deliver ongoing sales training and coaching to enhance team performance and product knowledge.
Required Skills and Experience
Proven leadership experience in an agile & demanding sales environment, with a track record of achieving sales targets.
Strong sales management and coaching skills, with the ability to develop and motivate a team.
Excellent communication and interpersonal abilities, with a focus on building rapport and trust.
Strong commercial acumen and financial analysis skills, with the ability to make data-driven decisions.
Ability to build and maintain strong relationships with customers, partners, and internal stakeholders.
Ability to develop strong working relationships with the board of directors, managing upwards as appropriate
In-depth knowledge of the luxury lodge ownership market, with retail pricing over £150,000 (preferred).
Essential
A friendly and approachable personality
A can-do & driven attitude
Self-motivated and committed to delivering against targets, services & values
Five-star personal presentation
A full & clean driving licence with the means to travel frequently across park locations
Flexibility to work varied working patterns – including weekends – as required by the business
Desirable
Experience in leading multi-site sales operations
Experience in innovative marketing – escaping the industry norm
Ability to adopt technology including Elite Parks
Be well versed in all Microsoft applications, in particular Excel
Be able to demonstrate FCA & GDPR compliance
Contract Type: Full Time Permanent, on receipt of successful references and satisfactory DBS check
Probation period: 3 months Salary & Commission Structure: To be discussed
Pension: Work Place Pension
Hours: 45 hours per week – with weekend working – although this may be more, dependent on business needs
Holidays: 31 days per annum, including Bank Holidays
View Job